Assarain Food Products LLC is a prominent Fast Moving Consumer Goods (FMCG) sales and distribution company in Oman, established in 1975 and part of the renowned Assarain Group of Companies. It was the first company in its sector in Oman to achieve ISO 22000 certification for Food Safety Management Systems.

Core Business and Distribution

The company operates an extensive distribution network across the Sultanate and the GCC region, reaching various trade channels including hypermarkets, hotels (HORECA), and government organizations.

Infrastructure: According to assarainfoods.com, they utilize a fleet of over 40 reefer trucks and state-of-the-art cold storage facilities to maintain high hygiene and quality standards.

Coverage: Distribution hubs are strategically located in Muscat (Madinat Qaboos), Sohar, Nizwa, and Al Kamil.

Market Verticals: They serve a diverse client base ranging from 5-star hotels and catering companies to traditional trade outlets and small retail stores.

Product Portfolio and Global Brands

Assarain Food Products represents a wide variety of globally recognized brands and manages a broad spectrum of food categories.

Frozen Poultry and Meats: Distributes brands like Seara (Pena Branca), Lezita, and Allana.

Processed Foods: Features products from K&N's (nuggets, kababs), Freshly Frozen Foods (burgers, seafood), and Lutosa (French fries).

Dairy and Staples: Includes brands such as Olam Dairy, Leprino Foods, and Fortune Chakki Fresh Atta.

Culinary Solutions: Partners with Unilever Food Solutions and Heinz Wattie's to provide specialty products for the food service industry.

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